Hi, I'm Marcos Moreno

I am passionate about both technology and people development—and I’ve built my career at the intersection of these drivers:
- I help companies transform through AI
- I teach GenAI in top-tier master's and executive programs

01 - My "proffesional" side

My work, front and center

For over 12 years I've been helping large organizations grow and transform using the most advanced technologies available.

AI Sales Specialist + Consultant

I thrive on understanding my clients' real problems and designing solutions that not only fit their needs but place them into the next level.

I've designed and deployed Generative AI strategies for large enterprises, and helped build business units from the ground up — growing it significantly over five years.
I've managed large-scale pipelines and sold digital transformation at C-suite level across financial services, energy, retail, and industry.
I have deep experience across Microsoft, Salesforce, and SAP ecosystems

02 - My "professor" side

Sharing what I learn

I believe knowledge doubles in value when shared. Alongside my consulting work, I dedicate time to teaching GenAI at two of Spain's most respected business schools.

Teaching AI that actually works

My goal in the classroom is the same as in the boardroom: turning AI from a buzzword into a real competitive advantage.

IE Business School —Mentor at the AI TechLab for the iMBA, guiding MBA teams on applied AI strategy and enterprise adoption.
ISDI — Lecturer on the MIB and AI Executive Program, where I teach the Employee Augmentation with GenAI module.

03 - My "personal" side

Beyond the work

Outside of meetings and classrooms, I'm a father of two and a husband. Sports & Family is what keeps me grounded — and what pushes me to keep growing as a professional and as a person.

My most personal side

When I'm not working, you'll find me:

Doing some sport (Padel mainly) — it's one of those things that forces you to be fully present, which I find harder and harder to come by.
Reading books and info that make me act, not just think — if I finish it and nothing changes, it probably wasn't worth my time.
Travelling with my family — the kind of trips where things don't go exactly to plan and that's precisely what makes them memorable.

You can find me here

You want help deploying AI in your organization
You think I'd be a good fit for your educational program as a lecturer

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